OUR CAPABILITIES

Somewhere there are people who want or need your product or service — now. There are more who will be ready to buy in a few weeks or months. You want to spend your resources finding and marketing to these qualified prospects. So don’t waste your time and money marketing to people who will likely never become customers. How? Work with us to develop focused lead-generation campaigns to generate qualified prospect lists. We can help you minimize your acquisition costs, increase your close rates, and even manage the entire outbound lead generation process.

If you’re not disrupting the marketplace, you’re probably being disrupted. To shape and reshape market preferences, you need to build, maintain, position and elevate your company’s brand. You need both a visual and cultural identity that exceeds your customer’s expectations and differentiates you from competitors. Our 360-degree brand strategy will help you increase your relevance in the minds of consumers.

The Ford Edsel. The Apple Newton. The McDonald’s Arch Deluxe. New Coke. Few things are as costly to a business as gambling on a new product that nobody wants. And while large corporations can often survive innovation missteps, your business may not have that kind of capital to waste. Fortunately, we now live in a world where the abundance of consumer data can minimize the risks of new product failure, as long as you have somebody who can read and interpret the data. Our data scientists use qualitative and quantitative methods to gauge customer interest in a product or service prior to launching to the mass market.

You provide a compelling product or service. But you want to make it better. Perhaps your goal is innovation. Maybe you want to reach a new demographic. Or it could be time to spur repeat customers by launching Version 2.0. Whatever the need, we can help you uncover unmet customer needs and then design solutions to meet those needs. Let us help you challenge your assumptions and tap new markets

You want to tell your company’s story in as many places as your customers and prospects will see it. For some firms, that means being featured in trade journals, business and technology publications, and mainstream media. By developing and executing an effective public relations strategy, we can help you supplement your marketing efforts with high-profile positions in leading publications. We can help position you as a thought leader and your company as an innovator in your industry.

For many of your customers and prospects, social media is the preferred method of engaging with brands. It also offers a low-cost, efficient method of reaching the people most interested in your product or service. Therefore it should be an integral part of your marketing strategy. But when using social media you have to be deliberate in your approach, just as you would with any other marketing platform. We can help you create and execute a social media marketing strategy that reinforces your brand, generates leads, and provides valuable customer data.

Developing an idea for a new product or service is sometimes the easy part. Creating a go-to-market strategy and launching the new offering is where so many businesses fall short of their goals. Our services include everything from conceptualizing a new offering, creating a market strategy, securing the right endorsements, and developing a comprehensive development and launch schedule.

Few businesses today will find success casting a wide net. And fewer still can compete on price alone. Businesses have to target their marketing efforts toward focused goals and demographics. They have to understand what their customers want that others don’t already provide. The comprehensive strategic marketing system we offer examines your internal operations and the external factors of your industry. We’ll also craft a profile of your ideal client and executive a strategy to win those clients while minimizing your acquisition costs.

First impressions still matter. The one you make on a potential customer may be the visual images on your website, social media pages, conference banners, or marketing brochures. Make sure that first impression is a strong one. It should communicate professionalism, dedication to quality, and trustworthiness. Our creative team will ensure your graphic design elements fit the personality and culture of your business while being consistent across all mediums.

Today, your customers engage with you on their terms, not yours. Therefore, you have to constantly meet your audience in a meaningful manner when and where they expect. You can’t rely on just one marketing channel. The challenge for many businesses is maintaining a consistent message and customer experience across multiple marketing and distribution channels. We specialize in helping companies design and execute integrated marketing campaigns to ensure a steady stream of regular leads.

Tell your company’s story in a variety of formats: product brochures, case studies, interactive videos, and more. Enlist us to help you build a library of marketing communications to arm your sales team, hand out at events, and to enable prospects to choose your product or service. We will develop the right solutions based on your target audience.

As you grow, the more challenging it will be to follow up on solid leads or to provide post-sales service. Some customers still prefer the personal touch of a phone call, and some issues can’t be adequately addressed in an email or text message. Our team of telemarketing professionals can help you meet your goals by reinforcing your

Maybe you’re interested in hosting a summit for your customers to share ideas on how to maximize their investment in your product. Or perhaps you’re trying to determine whether an exhibitor booth at a large industry conference is worth the cost. We can help you determine whether these opportunities fit with your overall marketing strategy. If they are, we can ensure you make a great first impression by handling the various details you or your staff don’t have time to execute.

Branded promotional items have a variety of marketing purposes. Internally, you can use them to welcome new employees or to celebrate milestones. They can build brand awareness when used as conference handouts or expressions of gratitude to customers. At the same time, companies can spend a lot of money on items that people throw away or that don’t match their company brand. We can help you find versatile branded items that appeal to your employees and clients and effectively promote your brand.

We offer a variety of printing solutions for your collateral needs, and our turnkey solutions include design and printing of pop-up signs, banners, and posters to help you present your company in the best possible manner. We can deliver your collateral or signage to your conference or to your offices across the world

Up sell/ Cross sell (Correct the way it is displaying): Your existing customers may have a need but may not be aware of the other services you offer. We can help you determine effective strategizes to engage with them.

It is always a good idea and more so in tough times to protect the cash flow from your existing customer base. Proactive outreach reach to your satisfied and dissatisfied customers to measure the percieved value of the products or services being rendered by your company will provide actionable insights. We can help you conduct these evaluations/ customer interviews in an unbiased and objective manner.